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SHOE CONCEPTS - CHROME

material: Hand sketch & Photoshop image
date: 2009
Employer: One & Co

 

This series of shoe concepts were create at One & Co for Chrome, a biking accessories & clothing comapny based in San Francisco. We did a market study, trend research of the targeted user group, in this case the fix gear bike rider community. The idea was to infuse a little fashion and sophistication in a performance oriented shoe by using a mixture of exotic leather, perforated leather, ribbed emboss leahter with color highlights in the stitch and rubber sole.

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